Motorcycles Interviewing Tips
The Message

- Establish goal of interview
- Provide the facts
- Tell how the issue affects people
- Use real-life examples
- Provide a concise statement
- Does the message fit the audience
- Be PASSIONATE
Preparing for the Interview

- Have room temperature drinking water at hand
- Have your "Interview Planning Form" completed (see Interview Plan PDF at the bottom of this page)
- Focus less on "what to tell them" and more on "what you want them to do"
- Be confident, conversational and strong
- Remember, you are the expert
- BREATHE
Major Appeals

- Care of loved ones
- Security, safety, survival
- Saves money
- Emulation
- Hunger
- Bodily comfort
- Recovering something lost
- Enjoyment
- Curiosity
- Superiority
- Saves time
- Convenient, easy to use
- Sexual appeal
Dressing for the Interview

- Don't wear pure white
- Wear solid colors
- Wear your glasses only if you can't see without them
- Avoid tinted lenses
- Don't wear anything that could be distracting to you or the viewer
- Dress appropriately for the occasion and the message
Interview tools and Resources
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